Activation is the art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act. Activations allow consumers to use or feel the product or experience a service.
Retail activation is a great method to reach your “Core customers”. The core objective is to present the idea inside the store on the retail floor. It may consist of a variety of methods, including branding, pamphlet distribution, lead generation, sales, and up-sell. You can choose from variety of Retail Outlets Pan India, which suits your TG. We provide you with retail chains (Reliance Smart, More, Spar, Hyper markets, Super Markets, Central, Trends, Dmart, etc.), petrol pumps (Indian Oil & HP) Pan India Retail Outlets for activations.
Mall activation is the process of building awareness for a company by engaging directly with target audience’s consumers. This can be done through different event types or marketing campaigns, as long as the effort results in a specific consumer experience that builds a company's notoriety. It’s an ideal way to generate brand awareness for our clients and to introduce new products/services to consumers.
We duly consider your target market filtration points like location, age group, working industry and income group along with nature and feature of your products and services; and demark the companies for your brand activation. Marketing techniques like setting up stalls and placing of roll-up standees in the company premises and high movement zones such as canteen, entry and exit points and waiting lobby promoting your products and services. Marketing material like leaflets, flyers, pen-drives and mini brochures can be distributed.
Society activation helps you get to your target consumer in an environment they are comfortable in. The fun and friendly atmosphere in which society activations are conducted make them a memorable event in these societies. A flawless platform for TG engagement, within a specific time while leveraging the optimal output of a campaign. Our spreadsheets of all societies in India are a detailed diagram categorizing housing societies according to the profile of residents, income group, age etc. Thus hyper-targeting aids in promotion for your marketing and brand launches to your specific segment of buyers.
College / School Activation
College/ School Marketing consists of company Advertising and activations off and on-campus where students go to school, live, shop and socialize. College students are your future consumers so dedicating ongoing marketing initiatives to engage this audience is essential for brand growth. We have college affiliates and campus ambassadors on board to promote and create a chain of affiliates for your brand.