Digital / Online Advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams as it has global reach. In order to build brand awareness and active engagement, it is important to create curiosity among the audience through rewarding marketing tools such as social media sweepstakes, giveaways contests, etc. Social media allows brands to penetrate the market by deploying varied promotional tools like influence marketing, review posts, blogger outreach programs etc. Digital marketing accommodates low budget campaigns too, there is no minimum spend limit for online marketing, so in India it can be as low as INR 1000 also for digital marketing cost.
we offers Web Designing, Search Engine Optimization, SEO Audits, SEO Optimization Strategies, Search Engine Marketing (Google Ad Words, Pay-Per-Click Marketing), Email Marketing Campaigns, Social Media Advertising, Brand Creation, and other digital marketing services to give your business an edge over your competitors.
Digital Advertising Options
- Text Ads : On platforms like Google Search and Quora, Advertisers place text Ads that are shown to users when they search using relevant keywords
- Banner Ads : These Ads mostly contain images and texts and are mostly clickable with a call to action button.
- Interstitial : Interstitial Ads cover the entire screen
- Leader Board : These are rectangular Ads seen at the top of the website and are the first Ads to appear
- Run-On-Site : Run onsite Ads can be placed randomly on any page of a website
- Mid Page Unit (MPU) : Banner Ad placed in the middle of the page
- Audio Ads : These are audio Advertisements similar to radio jingles that can be played on online music sites like Gaana, Wynk and Saavn. They can also be accompanied by banner Ads.
- Video Ads : These are video Advertisements similar to TV Commercials that can be played on online sites like Hotstar, Voot and You Tube. They can also be accompanied by banner Ads.
- Emailer/SMS : These are Emailer/SMS campaigns based on databases provided by the digital marketing agency. For example, database of car owners in Bangalore.
- Influencer Marketing : Influencers are people with huge followings on social media platforms. Endorsement from these influencers can prove to be very valuable for the brands.