Non-traditional marketing is any unconventional, properly planned marketing program or activity that uses uncommon methods to reach a target audience in a new way. Because market & marketing ideas are constantly changing, the tactics that are considered “Non-Traditional” will continue to evolve over time. Non Traditional Advertising ideas vary from Guerilla marketing to use of transit medium. Few examples of Non-traditional Advertising methods are Bus Advertising, Auto Advertising, Look walker, metro Advertising and other innovative media vehicles. Non-traditional Advertising works well for people with a limited budget and an audience that is difficult to reach could be easily targeted. It's an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown.


List of popular Non Traditional media in India is:

Non Traditional Advertising Option

  • Bus Advertising
  • Auto Advertising
  • No Parking Boards
  • Newspaper Inserts
  • Metro Advertising
  • Train Advertising
  • Gas Bill Advertising
  • Electricity Bill Advertising
  • Cab Advertising
  • Guerilla Advertising




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