2021 Digital Marketing Recap
From Google algorithm updates to Facebook’s rebrand, there was a lot that happened within the digital marketing industry in 2021. With the year coming to an end, we decided to put together a recap highlighting some of the major changes that are important to know when planning 2022 digital marketing strategies. Mobile-First Indexing With data […]
10 Most Important Digital Marketing Trends for 2021
10 Most Important Digital Marketing Trends for 2021 2020 was an unprecedented year by all accounts, throwing challenges at businesses most could never have imagined, let alone planned for. Thankfully just three months into 2021 and some semblance of normality seems to be returning — albeit with caveats. Many of us have had to make […]
10 Golden Benefits of Radio Advertising
10 Golden Benefits of Radio Advertising I truly believe radio advertising is a very effective way to increase your sales – here’s my 10 Golden Benefits of Radio Advertising: Radio bridges the gap between the differences in languages and cultures. Even though the listenership of the radio channels can get vastly different, radio can communicate […]
Is wall painting relevant in current OOH scenario?
Is wall painting relevant in current OOH scenario? In the age of DOOH, how relevant is wall painting to the overall OOH industry? This is a question that emerges particular in light of this year’s election promotion happening on the walls of West Bengal. The oldest form of outdoor promotion seems to be catching up […]