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Residential DOOH screens in India are on the rise and some are even programmatically enabled. The screens are strategically placed in the heavy-traffic common areas (Lift, Lobby, Club-house etc) of high-rise buildings.
Digital screens are proliferating at physical stores (Retail outlets).
The key to in-store media succeeding at scale is to embrace the digital out-of-home (DOOH) model, and to integrate in-store screens into the larger DOOH ecosystem.
Digital displays have changed the face of out-of-home advertising. Compared to the traditional OOH media digital billboards are dynamic, offer flexibility and can visually create an impact like no other.
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