The Impact of Mall Events on Foot Traffic and Sales
In today’s competitive retail landscape, malls are no longer just shopping destinations they have evolved into experiential hubs that attract visitors through a variety of events and activities. Mall events, ranging from seasonal celebrations to product launches and entertainment shows, have become a powerful strategy to increase foot traffic and boost sales for retailers. 1. […]
The Role of Events and Sponsorships in BTL Marketing
In the competitive world of marketing, brands strive to connect with their target audiences on a deeper, more personal level. Below-the-Line (BTL) marketing has emerged as a powerful strategy to foster these connections. Among the various BTL techniques, events and sponsorships stand out as effective tools to engage audiences, build trust, and enhance brand visibility. […]
Cup Branding | Let Cup do the Talking for You
KD Kingdong, we specialise in advertising over paper tea cups. Tea touches the life of every Indian every day and we aim to use this opportunity by branding the teacups and tea stalls with exciting artwork and message which converts the tea stalls into discussion joints. Our innovative advertising medium is helping brands break the […]
Is wall painting relevant in current OOH scenario?
Is wall painting relevant in current OOH scenario? In the age of DOOH, how relevant is wall painting to the overall OOH industry? This is a question that emerges particular in light of this year’s election promotion happening on the walls of West Bengal. The oldest form of outdoor promotion seems to be catching up […]