Sports Marketing in 2023: How IPL Has Transformed the Industry
The Indian Premier League (IPL) has undeniably revolutionized the sports marketing landscape in India. Since its inception, the IPL has captured the imagination of millions of cricket fans and has become a cultural phenomenon. As we delve into 2023, it is evident that the IPL’s impact extends far beyond the cricket field. In this blog […]
2021 Digital Marketing Recap
From Google algorithm updates to Facebook’s rebrand, there was a lot that happened within the digital marketing industry in 2021. With the year coming to an end, we decided to put together a recap highlighting some of the major changes that are important to know when planning 2022 digital marketing strategies. Mobile-First Indexing With data […]
10 Most Important Digital Marketing Trends for 2021
10 Most Important Digital Marketing Trends for 2021 2020 was an unprecedented year by all accounts, throwing challenges at businesses most could never have imagined, let alone planned for. Thankfully just three months into 2021 and some semblance of normality seems to be returning — albeit with caveats. Many of us have had to make […]