Outdoor marketing in India is a rapidly growing industry, as more and more businesses are turning to this form of advertising to reach a wider audience. In 2023, we can expect to see a number of trends emerging in the outdoor marketing space in India.
Increased use of technology: With the rise of digital billboards, augmented reality, and other forms of technology, we can expect to see more businesses using these tools to enhance their outdoor marketing campaigns.
Greater focus on experiential marketing: Companies are focusing on creating an experience for their customers, rather than just showcasing their products. This is expected to be a trend in 2023 as well.
Use of DOOH (Digital Out Of Home) : Digital out of home advertising is gaining traction and will continue to do so in the coming year. This will help the companies to target audience in a more precise way and also help in real time monitoring of the campaign.
Rise in OOH (Out Of Home) Advertising: The out-of-home advertising is expected to grow at a CAGR of 11.3% during 2018-2023. This is because OOH advertising is a cost-effective way to reach a wide audience and can be used to target specific demographics.
Use of Influencer Marketing: Companies are increasingly using social media influencers to promote their products and services. This trend is expected to continue in 2023, as influencer marketing has proven to be highly effective.
Use of Mobile Advertising: With the increasing number of mobile phone users, mobile advertising is gaining popularity. In 2023, companies are expected to invest in mobile advertising to reach their target audience.
In conclusion, the outdoor marketing industry in India is expected to grow at a steady pace in 2023, with businesses using technology and innovative strategies to reach their target audience. As more and more companies are recognizing the potential of outdoor advertising, we can expect to see a greater number of companies investing in this form of marketing in the coming year.