Sports Marketing in 2023: How IPL Has Transformed the Industry

The Indian Premier League (IPL) has undeniably revolutionized the sports marketing landscape in India. Since its inception, the IPL has captured the imagination of millions of cricket fans and has become a cultural phenomenon. As we delve into 2023, it is evident that the IPL’s impact extends far beyond the cricket field. In this blog […]

7 Reasons to Consider Outdoor Advertising in India

In today’s world, businesses are constantly searching for new and innovative ways to reach their target audience. While digital marketing has become increasingly popular, outdoor advertising continues to hold its own as a powerful tool for promoting brands, products, and services. In India, outdoor advertising has been a long-standing tradition that dates back to the […]

Outdoor Marketing Trends in India 2023

Outdoor marketing in India is a rapidly growing industry, as more and more businesses are turning to this form of advertising to reach a wider audience. In 2023, we can expect to see a number of trends emerging in the outdoor marketing space in India.

7 trends in outdoor advertising for 2022 7 trends in outdoor advertising for 2022. The return to normality post-pandemic has brought with it changes in preferences regarding how advertising is appreciated and perceived.  Outdoor advertising significantly declined after people were locked down for more than one year. When we left the house, we paid little attention to advertisements placed on the […]